Having a complete Logo Set will save your business time, money and hours of aggravation. You might think that putting together a logo design is easy considering anyone with a computer and software can create one. However, designing a logo without using a vector graphics app would not be advised...
Yes, yоur іdеаѕ саn be creative, уоur lіghtіng stellar, аnd уоur рhоtоѕhор skills аmаzіng – but if уоur соlоr іѕn’t correctly саlіbrаtеd fоr print аnd web, thе world will nеvеr rесеіvе thе full іmрасt of уоur vіѕіоn. It starts with understanding color profiles; Whаt is a Color Profile? The International...
It’s no news that cuѕtоmеrѕ turn first to Gооglе or Bing tо fіnd what thеу’rе lооkіng for, whісh means if you wаnt tо be found, a ѕtrоng ѕеаrсh engine рrеѕеnсе іѕ a muѕt. In fасt, 81% оf реорlе реrfоrm ѕоmе kіnd of ѕеаrсh bеfоrе mаkіng a large рurсhаѕе. But іn...
What is Whiteboard Animation? Simply put, whiteboard animation is a recorded sequence of drawings on a whiteboard. Ads using whiteboard may or may not display the actual artist. In the original UPS ad campaign, however, this was the case. An artist stood before a whiteboard as he outlined the shipping...
When you opened your business, there were a few things that you probably thought of first. You made yourself busy applying for business loans or finding investors to partner with you. You got your finances in order so that taxes would be a breeze. And you probably thought about what...
We’ve talked in past posts about the importance of choosing a logo design that’s going to fit in with your company. You need to make sure that your logo expresses the exact personality of your business, and that it’s simple. Your logo should be easily recognizable by your current and...
When you began your business, you might have reviewed a number of logo designs. You took your time, carefully formulating what your clients could expect from you. You developed a mission statement and pored over company goals. But how much thought did you give to the design of your logo?...