When you began your business, you might have reviewed a number of logo designs. You took your time, carefully formulating what your clients could expect from you. You developed a mission statement and pored over company goals.
But how much thought did you give to the design of your logo? Your business logo is the most visible part of your business. In some cases, a customer will recognize your logo design before they remember your company name.
So how do you choose the logo design which is best for your business? Just as you put thought into the mission statement of your company, you’ll need to ensure that your logo sends the right message to consumers.
What do you want your logo design to convey?
Humans are very emotion-driven animals. And studies have shown that the most effective advertising plays on those emotions. Now, you may not think of your logo as advertising. But that logo is the first thing most consumers will see, and it’s that image which will make a lasting impression.
Think first about the color of your logo. Color often represents characteristics or emotion. A green logo, for instance, may channel more natural energy while red may convey one more of strength. The color of your logo will not rely solely on your own preferences but should depict the emotion you’d like to elicit.
Similarly, consider the shape of your logo. Soft lines may create a feeling of familiarity or even femininity. Hard, sharp lines can give your logo design a more modern or industrial appearance. As you choose your business identity, take a long look at your options. Decide what the images represent and whether this is the message you desire to send to your consumer.
Who is the competition?
When you choose your logo design, you’ll need to examine the competition. Let’s imagine, for instance, that you’re a restaurateur who’s built a reputation for home-style meals. Think about what sets you apart from your competition. What do you do differently than you’d like the consumer to acknowledge? Your logo design exists to send a message to customers; what would you like that message to be?
Working with a graphic designer is the best way to ensure that your company’s logo design is best suited to send an appropriate message to clients. Your design artist has had experience with hundreds of logos and companies – and maybe some of your competitors. Experts in the field of advertising, they can offer pointers as to what will or may not work for your company.
Keep it simple
Take a moment to think about logo designs you’d readily recognize. The red white and blue of Pepsi, the McDonald’s arches or, quite simply, IBM. What do all of these designs have in common? Simplicity.
When you choose your logo design, it’s crucial that you don’t overthink it. Choose one thing which defines your business and make it memorable. There’s no need to design a logo which is complicated. In fact, you want a logo which will become familiar to consumers. A complex logo design may prove to do just the opposite.
Again, you’ll likely experience the most success when choosing to work with a graphic designer. Your designer will listen to your ideas and your vision for your business. He will then take those ideas and create a graphic which represents the message you want to send. Communicate clearly with your designer, and step back while he does the rest.
Your logo is the face of your business, it’s what your customers will come to recognize first. Be sure that your logo design accurately represents your company’s goals, and your logo design can be a very effective ambassador of your brand.
Call us today for a free logo consultation 905-636-9676